The client needed a tri-fold brochure to promote a course designed for the faculty of Christian schools. They emphasised the importance of reader interest and engagement, so I kept the background clear and unobtrusive, and instead used bold colours only for the elements they wanted the reader to notice. The layout naturally leads the reader’s eye through a predetermined order-of-information map.
Design of both the ‘Biblical Foundations’ logo, and custom ‘Teaching the Christian Worldview’ typography, was part of this layout job.
(The design was supplied to the client’s in-house design team as pictured, and they added the relevant speaker photos to the ‘Presenters’ section.)
